Scalamandré’s iconic Zebras pattern is making a move from interiors to sleepwear through a collaboration with Printfresh. This partnership marks another step in Scalamandré’s exploration of fashion as a way to experience its archive, following previous collaborations with Stubbs & Wootton and MAE New York.
Audrey Margarite, Scalamandré’s marketing director, states that the appeal of the partnership lies in finding a partner with a shared appetite for pattern. “Printfresh felt like a natural next chapter,” she said. “Their joyful approach to pattern and color, combined with their expertise in sleepwear, made them an ideal partner.”
Collaboration and Creative Process
Scalamandré supplied the Zebras motif, while Printfresh determined how it would be interpreted on the body. Margarite noted that the beauty of the collaboration lies in the fact that each brand brought its own expertise to the table. “Scalamandré contributed one of the most recognizable designs in our archive, while Printfresh brought its deep understanding of sleepwear, fabric, and apparel design.”
The partnership shows that a signature pattern can retain its distinction as more people come to recognize it. Margarite sees broader familiarity as an opportunity, with careful partner selection central to the approach. “Our licensing partnerships are highly selective; we look for brands that share our appreciation for design and craftsmanship and can bring something meaningful to the collaboration.”
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Expanding the Reach of Scalamandré
The goal of the collaboration is to expand the reach of Scalamandré without compromising the exclusivity or integrity of its interiors business. Margarite hopes that designers will see the collaboration as a reminder of the versatility and longevity of great design. “An iconic pattern can live in many different contexts and continue to feel relevant across generations.”
Margarite’s perspective on the collaboration is rooted in the idea that great design can transcend different contexts. By partnering with Printfresh, Scalamandré is able to bring its iconic Zebras pattern to a new audience, while also showcasing the pattern’s ability to adapt to different settings.
As a result of the collaboration, Scalamandré’s Zebras pattern will be featured on a range of sleepwear products, from pajamas to robes. The collection will be available through Printfresh’s website and select retailers, allowing customers to experience the iconic pattern in a new and personal way.
