Interior designer Corey Damon Jenkins has spent years addressing one of home design’s most persistent challenges: how to integrate a television without it becoming an eyesore when unused.
The problem persists even as streaming services have reduced dependence on traditional cable subscriptions. Most homeowners still keep at least one television, but when inactive—Samsung research indicates the average TV remains off for 20 hours daily—it occupies space as an unappealing black rectangle. The standard solution of concealing it in a cabinet has long frustrated designers, but Jenkins has found a more elegant alternative through Samsung Art TVs, which display artwork when powered down.
“For eons … people have been struggling with how to manage form and function in the same space,” Jenkins said during a discussion “Beyond the Black Box: The New Role of Art, Design and TVs in the Home.”
At High Point Market, visitors to the Eichholtz showroom were greeted with what looked like a wall of gold-framed paintings. They were, in a way. But all five images were displayed on Samsung Art TVs as part of Samsung’s High Point Market debut.
TVs have evolved since they were pieces of cabinet furniture in the 1950s and 1960s. Today, they are much thinner and sleeker but also much larger, making them an even bigger eyesore. “We’re designing spaces with the Samsung Frame TV all the time now. We no longer have an issue putting the TVs where they need to be,” Jenkins said. Samsung Art TV is more of a technology than a specific product.
Art TVs blend tech and aesthetics across models
The Art TV technology spans multiple product lines, including the Frame, Frame Pro, OLED S95H, and Neo QLED, available in sizes from 27 to 115 inches. The Frame and Frame Pro incorporate Art Mode, which adjusts brightness and color tone to harmonize with ambient lighting. A built-in motion sensor activates or deactivates the screen automatically, and frame designs come in various styles and colors to complement any interior.
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What distinguishes the technology for Jenkins is the accompanying Samsung Art Store, now featuring over 5,000 works from artists, museums, and galleries. Collaborations include The Met, MoMA, Art | Basel, Keith Haring, and the Van Gogh Museum. The collection has expanded beyond traditional paintings to include textiles and paper art optimized for high-definition displays.
Leanne Graeff, general manager of product design for The Met Store, said The Met partners on the technology to bring art to more people and to make it relevant in their daily lives.
Designers mix digital art with gallery-style decor
Jenkins frequently incorporates Art TVs into gallery-style arrangements, blending them with other framed pieces. “Maybe they all have different frames, different textures, different mattings, maybe even different subject matter,” he said. “The TV can live comfortably side by side with those art pieces. If you choose the right aesthetic, it just kind of goes away when not in use. It’s a wonderful way to solve for form and function.”
Jenkins points out that digital rotation eliminates the physical limitations of traditional gallery walls. Homeowners can curate their own gallery, even having pieces rotate out on a timed carousel. The Samsung Art Store also offers seasonal collections for fresh, holiday-themed displays.
The technology also resolves practical concerns for homeowners. The Frame and Frame Pro models include a built-in motion sensor that detects movement and automatically turns the TV on and off, ensuring the artwork remains the focal point. Jenkins has observed that clients often place these units in high-traffic areas like living rooms or hallways, where they serve dual purposes as functional and decorative elements.
